Monthly Archiv: April, 2017

The Copy That Is Read

For every podcast there is copy behind the scenes that someone is reading. While this marketing venue itself is very popular, it is still driven by perhaps the oldest marketing tactic in sales copy.

According to Crunchbase, to emulate the detail that Norman Pattiz goes into in making PodcastOne the media giant that it is quickly becoming, it might help everyone to go behind the scenes of a typical podcast to see one layer of what makes podcasting so effective. Just like radio programming of old, there is a script that the narrator has to go by in order to make a podcast effective.

Unlike radio though, which was one dimensional simply due to the infancy of that venue itself, Podcasting copy has to be more detailed. The business world is much more complex and involved than it was 100 years ago, so the copy has to reflect that complexity in a way that is still listenable and understandable by the audience. Learn more about Norman Pattiz:

So in addition to making good sales copy for a specific company or product, people also need to take the demographics of the audience and where that audience is in the world, all in mind when writing the copy.

The recent study that was done for PodcastOne by Edison Research will go a long way in helping the copywriters at Podcast One in determining how the copy should be written. Marketing copy has to change with marketing trends and consumer habits, and the study that was recently done shows just that.

This makes for perfect research material for the copywriters as it is very business specific. This may be the most unsung part of podcasting, yet arguably the most important. After all, chances are very good that what is said in a podcast is not improvised as no other form of media presents itself in that fashion. And as competitive as business sales and marketing is now, it would be foolish not to take the copywriting aspect of a podcast seriously.

Madison County Courier Carries New Information For New

The latest issue of the Madison County Courier has important information for people living in New York. This information is regarding finding an attorney. People living in New York can now use a secure web portal created by the New York Bar Association. This web portal comes with no charges at all, and all attorneys within the state are listed.


Many representatives from the New York Bar Association witnessed individuals coming into court without an attorney, in a variety of cases. Most of these people lost their case due to their lack of understanding of the law. After conducting a statewide survey, the bar association concluded that more than half the individuals who go to court without an attorney do so because they cannot afford one or because they cannot find one in time.


Once an individual is logged into the web portal, he/she can search for an attorney in a specific price range. Even better, attorneys who are contacted must stick to the price range listed on the web portal. Each of these lawyers displayed will have 7-12 reviews written about him/her.


Attorney Goldstein began his career as an average attorney. Through his pursuit of continuous higher education, Attorney Jeremy Goldstein is the leading attorney for American corporations. Attorney Goldstein instructs business owners how much to pay employees and contractors for their work. If someone is hurt on the job, Attorney Goldstein also assists these business owners when it comes time to deal with worker’s compensation.


Attorney Jeremy Goldstein plans to get more involved with the web portal created by New York Bar Association.


For more information, visit


The Impact Of The Do Good Institute On Tertiary Education

After selling his franchise, the Atlanta Hawks, Bruce Levenson decided to become a philanthropist. He contributed to the establishment of the Do Good Institute, which is based at the University of Maryland. The incentive, a pioneer in tertiary education, seeks to enlighten Bachelor degree students’ at the University of Maryland on the necessity of giving back to the community. The ultimate objective, however, is to create holistic and competent individuals equipped with humanitarian skills. The initiative has received a warm welcome.

According to Bruce Levenson,, numerous organizational had exemplary leaders whose only shortcoming was the lack of volunteering qualities. Since it is imperative to possess these virtues as a recipe for success, Bruce was driven to share his knowledge on the subject. In conjunction with his spouse, they pitched the idea to the University, who agreed unanimously.

After approval, the Levenson family granted a sizeable $75 million donation towards the cause. The local government provided a supplementary $20 million. Among the most popular courses offered was Philanthropy 101, insight on the advantages of benevolence. Since its inception in 2010, this drive has transformed numberless students. As a measure of enhancing the course’s dependability, the organizers are planning to allow students to major on the subject shortly.

Alumni from the Institute, such as Ben Simon, have gone on to establish prosperous non-profit ventures. Ben started the Food Recovery Network, an initiative that seeks to manage waste within tertiary institutions. Speaking on the subject, Bruce said that this was a testament to the positive impact brought in by their creation.

About Bruce Levenson

Bruce Levenson is a serial entrepreneur as well as a passionate humanitarian. He was awarded his Bachelor’s degree from the St. Louis campus of Washington University. Later, Bruce joined the American University law school, where he attained a Juris Doctor. According to ESPN, after graduating, he delved into business, owning the NBA franchise Atlanta Hawks at one time.