For every podcast there is copy behind the scenes that someone is reading. While this marketing venue itself is very popular, it is still driven by perhaps the oldest marketing tactic in sales copy.
According to Crunchbase, to emulate the detail that Norman Pattiz goes into in making PodcastOne the media giant that it is quickly becoming, it might help everyone to go behind the scenes of a typical podcast to see one layer of what makes podcasting so effective. Just like radio programming of old, there is a script that the narrator has to go by in order to make a podcast effective.
Unlike radio though, which was one dimensional simply due to the infancy of that venue itself, Podcasting copy has to be more detailed. The business world is much more complex and involved than it was 100 years ago, so the copy has to reflect that complexity in a way that is still listenable and understandable by the audience. Learn more about Norman Pattiz: http://search.ancestry.com/cgi-bin/sse.dll?gl=ROOT_CATEGORY&rank=1&new=1&so=3&MSAV=0&msT=1&gss=ms_f-2&gsfn=Norman&gsln=Pattiz
So in addition to making good sales copy for a specific company or product, people also need to take the demographics of the audience and where that audience is in the world, all in mind when writing the copy.
The recent study that was done for PodcastOne by Edison Research will go a long way in helping the copywriters at Podcast One in determining how the copy should be written. Marketing copy has to change with marketing trends and consumer habits, and the study that was recently done shows just that.
This makes for perfect research material for the copywriters as it is very business specific. This may be the most unsung part of podcasting, yet arguably the most important. After all, chances are very good that what is said in a podcast is not improvised as no other form of media presents itself in that fashion. And as competitive as business sales and marketing is now, it would be foolish not to take the copywriting aspect of a podcast seriously.